THE LUME Los Angeles is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we may collect or require you to provide include: names, addresses, email addresses, post code and other personal identifying information. When collecting information from a minor, parent / guardian consent is required.
This Personal Information is obtained in many ways including via our website and mobile applications, via telephone, in person at the box office, authorized ticketing agencies and partners, and from third parties.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to you as our guests, for marketing purposes, conducting surveys, and compiling user profiles to enable us to improve products and services for our guests. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. This may include helping to protect your health and safety should an adverse health incident take place while you are visiting THE LUME Los Angeles. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
Collection of information will occur at the time you provide details to THE LUME Los Angeles or its authorized agents, or, in the case of electronic services, when you use our electronic services to obtain information or transact with us.
If you use our WiFi service, we may collect your person information directly from you or from third parties you authorize to share information with us, including certain media agencies, publishers and partners such as Facebook, Google and Twitter. This information may include your name, email address, age, location and other information you have shared with these parties. THE LUME Los Angeles uses closed circuit television (CCTV) to assist with the security and safety of guests and staff and for the protection and management of our facilities. If you visit our venue, we may collect footage that includes your image on our CCTV cameras.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Your Personal Information may be disclosed in a number of circumstances including the following:
• Third parties engaged by us for any of the purposes set out above, for marketing purposes, conducting surveys, and compiling user profiles to enable us to improve products and services for our guests;
• Where applicable, Magic Box LA for event purposes;
• Other third parties where you consent to the use or disclosure; and
• Where required or authorized by law.
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
This Policy may change from time to time and is available on our website. It was last updated on 2/21/2022.