THE LUME Melbourne is created by Grande Experiences, the Melbourne-based company at the forefront of transforming exhibitions into experiences globally. Opening in 2021, THE LUME is set to join the ranks of this city’s most prestigious art and cultural attractions. Making its permanent home inside the Melbourne Convention and Exhibition Centre, it is not only Australia’s, but also the Southern Hemisphere’s first purpose-built space to seamlessly animate art at such a jaw-dropping scale. Much more than a simple exhibition space, THE LUME’s state-of-the-art design combines sights, sounds, tastes and aromas to give visitors a unique chance to enter into the world of the artist. THE LUME will breathe new life into the most essential visual art from around the work. Both playful and profound, exhilarating and liberating, THE LUME is an invitation to see art in a new light.
The inaugural experience at THE LUME Melbourne is set to bring the vibrant works of Dutch master Vincent van Gogh to life in a whole new way. Following the feature presentation, four short featurettes will showcase work from THE LUME Local Digital Arts Programme, which fosters and celebrates the talent of established and emerging digital media artists in Melbourne.
Melbourne’s own Grande Experiences is an art and culture company with a global footprint, dedicated to the art of storytelling and the creation of transformative journeys of discovery.
Since 2006, Grande Experiences has created and produced over 200 touring and permanent exhibitions and experiences in more than 150 cities to 17+ million visitors, bringing to life the genius and masterpieces of artists such as Vincent van Gogh, Leonardo da Vinci, Claude Monet and the French Impressionists, as well as the beauty and wonder of nature and science.
The Grande Experiences’ story began when owner and Managing Director, Bruce Peterson, relocated to Italy with his young family, to work closely with world experts on a new Leonardo da Vinci exhibition (artisans, historians and scientific engineers in both Italy and France). With their invaluable assistance Bruce successfully developed the first large-scale, comprehensive, touring exhibition dedicated to Leonardo da Vinci. The vision was to take the fascinating story of Da Vinci to people around the world, so they could be enthralled and inspired by his genius. 16 years on, it remains the largest and most detailed exhibition of the Italian master’s works anywhere in the world and is still running in Rome, Italy.
Grande Experiences has pioneered the move from artefact-based exhibitions, to multimedia exhibitions, to fully integrated multi-sensory immersive experiences, large and small. The art of storytelling bursts into life, engaging all the senses simultaneously, immersing the visitor in an ocean of moving image, music, light, sound and even smell. Today Grande Experiences is one of the leading exhibition companies in the world.
THE LUME Digital Arts Program aims to foster and celebrate the talent of established and emerging Australian digital media artists by providing a highly-visible, powerful showcase on the world stage at Melbourne’s newest cultural attraction – THE LUME.
Select artists and collectives are invited to create a 5-minute piece showcasing original digital art. See this year’s feature artists here.
Lexus is a luxury lifestyle brand with an unwavering commitment to brave design, exceptional craftsmanship, and exhilarating performance. Lexus strives to anticipate the needs of their customers by delivering pioneering premium vehicles – such as the world’s first luxury hybrid SUV – in concert with unrivalled ownership experiences and partnerships. Van Gogh at THE LUME Melbourne reflects the innovation and hospitality values of the brand.
Melbourne Convention and Exhibition Centre (MCEC) is the home of unconventional. At MCEC we do things a little differently. We bring fresh ideas and imagination to every event. And our city is our inspiration. Melbourne is on show at MCEC – in the architecture and design, food and hospitality, location and views. We’re delighted to be the permanent home of THE LUME Melbourne, who share our commitment to doing things differently.