The Experience - The Lume
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THE EXPERIENCE

Stepping into THE LUME Melbourne is an epic adventure into art. Australia’s and the Southern Hemisphere’s first permanent digital gallery transforms the world’s finest art into fully immersive sensory encounters. The walls come alive as light ripples across every surface and masterpieces come to life. Curated tastes, aromas and a choreographed soundtrack add thrilling new dimensions to this 360-degree experience.

Explore, play, dance and marvel as every surface becomes an animated canvas: floors, walls and guests alike. Be transported as familiar landscapes become moving images that tower four storeys tall, while you wine and dine in the heart of the gallery. Create your own journey, linger where you please and be delighted by new perspectives on iconic artworks.

THE LUME embarks on its first adventure with a fantastic trip through the vibrant works of Vincent van Gogh. Transcend time and space as you accompany the Dutch master on a multi-sensory tour of the Netherlands, Paris, Arles, Saint Rémy and Auvers-sur-Oise. Young and old will delight at the chance to step inside The Bedroom or be surrounded by Van Gogh’s glorious Starry Night, while the uniquely recreated Cafe Terrace at Night evokes the flavours of nineteenth-century France. Surprises await in this symphony of colour, sound, taste and aroma. Get ready to experience the captivating world of Van Gogh in a whole new light.

Van Gogh will be at THE LUME Melbourne for a limited time only. Development is already underway on the next incredible immersive experience to follow after Vincent.

3d render of The Lume interior with people looking at Van Gogh self portraits

GET TO KNOW VINCENT VAN GOGH

Vincent Willem van Gogh was born on 30 March 1853 in Zundert, a small town in a largely agricultural region in the south of the Netherlands. The son of a Protestant pastor, Vincent became aware from an early age of the divide between his own middle-class upbringing and the poverty-stricken lives of the local laborers and peasants.
After leaving school in 1869 at the age of 16, Vincent began work at Goupil et Cie, an art dealership in which his uncle was a partner. Vincent became increasingly involved with the commercial side of the art world, organizing exhibitions, selling original and reproduced artworks – and seeing the prices that they were fetching. During his six years at Goupil et Cie, Vincent was exposed to a wide range of paintings both at home and in London and Paris, planting the seed for an enduring passion for painting. He was particularly fond of the work of Jean-François Millet and other realism painters from the Barbizon School.

Vincent’s early twenties were a time of great uncertainty as he tried to define a career path for himself. In 1876, he was terminated from Goupil et Cie when unrequited love left him depressed and slightly erratic. Over the following four years, Vincent made an unsuccessful attempt at theological studies then briefly served as a missionary. Once again he was dismissed, this time as a result of his overzealous approach to his duties. In 1880, at the age of 27, Vincent finally turned to art. Inspired by the Impressionism and Post-Impressionism movements of the 19th Century and heavily influenced by artists of the time such as Monet, Pissarro, Bernard, and Gauguin, Van Gogh appeared to have finally found his calling. The urgency and intensity of his work are imbued in many of his paintings.

Completely self-taught, Van Gogh was one of the most prolific artists of his time. In only ten years, he produced more than 2,000 works of art, consisting of around 930 paintings and 1,100 drawings and sketches. Despite this great volume of work, The Red Vineyard is the only piece known to have sold during his lifetime. Anna Boch, a prolific collector of Impressionist paintings, purchased it during the Brussels Art Expo in 1890. She paid 400 francs, the equivalent of AUD $2,445 today.

Van Gogh’s artworks now sell for millions of dollars at auctions and private sales around the world. Portrait of Doctor Gachet brought one of the highest prices ever paid for a painting. Ensuring it remained in private hands, Siegfried Kramarsky, a German-born New York philanthropist and owner of the Lisser & Rosenkrantz Bank, sold it to Japanese businessman Ryoei Saito on 15 May 1990 for US $82.5 million.

FEATURETTES: THE LUME DIGITAL ARTS PROGRAM

THE LUME Digital Arts Program aims to foster and celebrate the talent of established and emerging digital media artists in Australia by providing a highly-visible, powerful showcase on the world stage at Melbourne’s newest cultural attraction – THE LUME.

Select artists and collectives are invited to create a 5-minute piece showcasing original digital art. Each piece will be rewarded financially and given a truly unique exposure opportunity. The four inaugural featurettes to accompany the Van Gogh experience at THE LUME Melbourne are detailed below:

THROUGH THE GLASS, DARKLY

By The Sequence Group
multiple faces in blue and red

Our perception is forever obscured, tinted, and distorted by our own emotions – through fear, love, happiness and pain. Viewers will witness deep forests of grief turn to joy, skyscapes illuminated by love turn into fiery envy and sharp rock faces cut with anger smoothed by rains of calm. Get ready to experience emotions like never before.

LUKE BICEVSKIS | DIRECTOR & ARTISTIC LEAD
RACHAEL HARDING | EDITOR
SAM KARMEL | MUSIC COMPOSER
LISA COPE | ANIMATION ASSISTANT
MELISSA BENAVIDES | EXECUTIVE PRODUCER

thesequencegroup.com
multiple faces in blue and red

COLOURFUL DREAM

By 77 Productions
3d reflective water-like image in blue and yellow

A mesmerizing and abstract elemental (fluid & earth) dream sequence about Van Gogh creating and preparing his paints for his creative exploration. Colourful pigments and clear liquids bind and form the beautifully vibrant collisions of colour from Van Gogh’s paintings, revealing hidden objects in a fluid-filled dream.

MARK PATCH | EXHIBITION ARTIST
CAMPBELL VANDERSLUYS | PRODUCER
AZAM ABDALLAH | MOTION ARTIST
BOB BRADLEY | COMPOSER
THOMAS BALMFORTH | COMPOSER
SPECIAL THANKS | SMITH BROTHERS MEDIA

77productions.com.au
3d reflective water-like image in blue and yellow

INSIDE OUT

By Harrison Grant
Purple mushrooms on a rock

Inside Out is a surrealist journey through time and space. Bridging the gap between a physical reality and a stylized perspective of the extraordinary, Inside Out descends through layers of modernism scenes bursting with shapes and colour. Emotional, cinematic and bizarre, it is a homage to the artistic mind of Vincent van Gogh.

HARRISON GRANT | CREATIVE DIRECTOR
NICOLE CORREIA, DAN SIOUI | PRODUCERS
BEN STONER, MARK STUCKERT, ERIC WADA, CHRISTIAN WHITICAR, KEKE MARC, HARRISON GRANT  | ANIMATION
BRIAN PEREZ | SOUND DESIGNER
SPECIAL THANKS | THE SEQUENCE GROUP

harrisongrant.com.au
Purple mushrooms on a rock

OUR STARRY NIGHT

By Ross Calia
Female dancer leaping with material flowing behind

The First Nations Peoples of Australia are the world’s oldest practitioners of astronomy. Our Starry Night is an immersive dance film which is inspired by the ‘Emu in the Sky’ constellation, and the deep and complex connection Indigenous Australians have with astronomical phenomena. This artwork not only presents a visual experience of dance like never before – it also flips the typical relationship between dancer and composer; rather than dance to the music – in this performance, the music responds to the dance.

ROSS CALIA | DIRECTOR & CINEMATOGRAPHER
ELLA HAVELKA | DANCER & CHOREOGRAPHER
KRYSTAL DE NAPOLI | AUSTRALIAN INDIGENOUS ASTRONOMY CONSULTANT & CONSTELLATION ARTIST
ROSS CALIA | COMPOSER & SOUND DESIGNER
ANTONIO CAFASSO | CAMERA ASSISTANT & ASSISTANT EDITOR
ROCHELLE CALIA | EXECUTIVE PRODUCER
PHIL RIGGIO | PRODUCTION ASSISTANT
TONE COLLECTIVE | POST PRODUCTION STUDIOS

rosscalia.com
Female dancer leaping with material flowing behind
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